11 Ways To Use The Word Free To Promote Your Business
FREE is the most attention getting word in the world. What I love about the word FREE is that you can use it to promote just about any product or service, provided that you do have something free to offer.
What I also love is that it can be used anywhere – envelope copy, headlines, in coupons, brochures, order cards, websites, direct mail sales letters, emails and more.
In fact, the more places you use this magical word, the better.
Here are 11 ways to use the word FREE to Boost response rate.
1. FREE Trial Request
Free trial is a great way to get a reluctant customer to try a product. A free trial request can often more than double the response to an offer. The trial can last anywhere from 7-30 days, although there are both longer and shorter trial offers that are very successful. With a free trial request you will have more returns, but the dramatically improved response rate will make it worth it.
2. FREE Sample
This works great for food, cosmetics and other consumable physical products. A free sample can increase sales like nothing else. Think of those free food samples that supermarkets give away. How many times have you purchased items you had no plan on buying when you entered the store after tasting the free sample.
3. FREE Gifts/Bonuses
Offering a free gift with a purchase can be a great way to increase sales.
4. FREE Fast Action Bonuses.
These are extra free gifts for those who respond within a certain time frame. This often gets the prospect to act now instead of putting it off until later.
5. FREE Examination
Here the prospect can examine the product free of charge for a certain time period. This sort of offer works well with clothing and other tangible goods.
6. FREE Information.
This is becoming more and more popular with the advent of the Internet. It now costs nothing to give information away. This free information can come in the form of a free video, mp3, e-book, newsletter etc.
7. Buy One, Get One Free.
This is the same as 50% off, but for some reason when worded this way it has a much better response.
8. FREE Initial Consultation
This is the prefect freebie for a service based business. This free offer lets people try out your services before they decide to pay for it.
It’s also a necessity for a new service based business, before you have established a name and a reputation for yourself.
9. FREE Test/Online Quiz
Great involvement device. If your business lends itself to a test, then create one. Lots of people will take the test and then end up buying your product or service as a result.
10. FREE Lesson
This is a great option for tutors of subjects such as languages, dance, music, sport etc.
11. Bring a guest for FREE.
This simple step dramatically increases attendance at an event if you allow participants to bring another person along at no extra cost.
So there you are. Eleven powerful ways to use the most attention getting word in the English language to boost response rates and increase sales. Which one are you going to try?
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