With the development of new social media and its integration onto smart phones and tablet computers, some companies feel that print media is a thing of the past. They worry that the return on investment for print advertising will be low or nonexistent.

Although companies can certainly benefit from new types of advertising, there is still a place for print advertising. Through the world of print media, advertisers can capture the attention of a wide audience (newspaper advertising) or target ads to smaller niches (magazine advertising). These ads enjoy longer life spans than their counterparts on the internet, leading to a greater efficacy over the long run.

Thanks to recent developments in technology, there is a whole host of options available for print advertising. A number of advertisers are choosing to incorporate new technology into their print ads through the use of QR Codes. By placing 2D barcodes in newspaper and magazine advertising, companies promote greater interaction with audiences.

Also known as 2D barcodes, the QR codes in print ads takes passive customers and makes them actively learn about the featured product. This in turn improves the likelihood that audience members will choose to invest in the goods or services being advertised.

QR codes in newspapers and magazines are especially effective in targeting the 16-29 demographic. Members of this younger generation are more likely to own smart phones and to use them on a regular basis.

Given the popularity of smart phones among young customers, a number of companies have begun placing QR codes in magazines targeted to teens and young adults. Examples include Sports Illustrated, Cosmopolitan, Seventeen and GQ.

When readers see QR codes in magazines, they can quickly scan their phones over the codes. They are then directed to a website for the product being advertised. This website may offer coupons, giveaways, social networking opportunities or simply extra information on the product being advertised.

Businesses have found that placing QR codes in newspapers and magazines will not increase profits unless the print advertising is done effectively. One of the most effective means of hooking potential customers is offering them a heavy discount or even a freebie.

For example, a database called Music Master recently launched QR codes in newspapers that gave consumers the opportunity to download free music if they linked Music Master to their Facebook pages.

Mobio Identity System recently provided marketers with a more in-depth look at how consumers use QR codes in magazines. According to the Mobio’s recent study, 87% of people who scan QR codes do so in order to gain more information on featured products. A smaller but growing chunk of smart phone users make payments by scanning in 2D barcodes.

The majority of scanners live in Japan and the United States, with most US scanners residing in New York City. Perhaps the most promising statistic concerning the use of QR codes in magazine advertising is the fact that barcode scanning shot up a full 4589% between the early 2010 and early 2011.(Source:http://www.digitalbuzzblog.com/infographic-the-rise-of-qr-codes/)

Although a majority of quick response codes are still featured on product packaging (56%), their use is growing in the world of print media. As marketers grow familiar with this promising technology, they will find new ways to attract customers by placing QR codes in print advertising.

About the Author:
Bryce Springfield is a freelance writer with an interest in print advertising. More specifically, she is interested in newspaper advertising, magazine advertising, and using QR codes in print advertising.

If you have been watching TLC Extreme Couponing Show lately, you may have been impressed with the people, perhaps even envious of the people who are able to swing to the grocery store checkout, have all items checked out, arrive to the bill of several hundreds dollars, and then clean up by scanning all the coupons and savings vouchers.

The show was so successful that they had to introduce the new season of it this year! Regardless of the TLC Extreme Couponing Show success, there is a major component missing in all this, and it is healthy component. If you just think about it, and go through the “loot” of the extreme couponers that are featured in the show, you will see that just about none of the items they purchase and store in their homes are very healthy. There is no fresh produce, no fruits, and one has to wonder about some of the ingredients in the foods they buy for cents on the dollar.

In this article we will go over three points about healthy couponing 101: First, there is such a thing as abundance of coupons for healthy items. Second, we will present types of healthy items that you can find at a discount, and third, we will show sources of coupons and discounts that you can look into to locate health yet heavily discounted foods.

There is an abundance of health food coupons

Healthy foods such as organic, natural foods have been with us for a long time. The basic rules of demand and supply are in play for organic items just like they are for non organic food items. To think that organic food will automatically be twice the price of the regular non-organic items, goes against the economic principles, and against the wisdom of a smart healthy couponer!

This may be come as a news to you, but if you look hard enough, you will find plenty of organic, and natural foods to choose from that you can get for less, even for less than some non-discounted non-organic foods.

Types of health food coupons that you will find

Just by looking on websites below, you will see that healthy food coupons are available for healthy couponing enthusiasts on items like: organic eggs, organic yogurt, organic lettuce, natural fruit slices, organic celery, organic peeled carrots (and packaged organic veggies in general), natural fruit juices, organic nuts, organic preserves and peanut butter, and even packaged organic meats.

You will also find manufacturers coupons for organic milk, natural chocolate milk, natural butter, and other natural items.

Sources of health food coupons

There are many sources of healthy food coupons that you can find if you are focusing on getting discounted organic and natural foods. For instance, some magazine inserts will specifically feature natural and organic foods that comes at a discount. Online coupon directories that are searchable will present organic items as well. And, last but not least, in-store coupons are a great source of health food coupons, if just look a bit harder.

About the Author:
For even more sources of natural and organic healthy food coupons, you can check out the site Healthy Couponing 101 (http://howtostartcouponing.net/healthy_couponing_101.html). For more general information on saving the extreme amounts of money, check out How To Start Couponing site http://howtostartcouponing.net/.

With more and more people becoming internet savvy, there has been great increase in online shopping websites all over the world. According to Times Magazine, number of people preferring online shopping has increased in past few years. With the advent of electronic commerce, online merchants are able to promote and expand their business in the global marketplace, which has immensely benefitted them and widened their target audience. The advancement of technology and easy navigability are the few factors because of which online shopping has achieved great heights in World Wide Web.

In this article, lets closely look at some of the factors which have contributed to growth online shopping websites:-

Saving Bucks: What if you are getting good discounts on buying a book, electronic gadget or anything else online obviously you will love it but for doing so you have to carefully search coupon codes or deals so that you can avail good discounts while shopping online. Finding a good deal or discounts online is also an art and takes bit of effort and time, so once you find an interesting website just subscribe to it so that you do not miss any good deal.

Comparison of Products: What if you can buy things of your choice online while indulging in smart shopping; this is where online shopping makes a difference. Comparing a product of different retailers at same time for price and quality is good idea and provides great benefit. There are many websites which provide this feature of comparison so one buys the right product. This is how smart shopping is helping people in making right choices.

Secure shopping: Internet shopping can be secure if you buy things from trusted websites. Just be cautious while making online transactions. Make sure to read terms and conditions before doing online shopping. One way to find whether a site is secure or not is looking at the Uniform resource locator(URL ) or address of that site. If the front of website address contains https: instead of http: it means it is a secure website and you can continue entering personal information without worrying. Every e-commerce websites contain secure online payment page, where you can enter your credit or debit card details. So just take care while entering credit card details and have fun while shopping online.

Other Benefits: Apart from above advantages, there are other benefits also which you can enjoy while shopping online like shopping at any time of day or night according to your convenience without even worrying about closing time of stores, at your own comfort and you can buy things from different websites at same time according to your choice at the ease of one click. With the more exposure to technology, there is almost nothing left which wont be available online. Some websites also provide some percent of cash back options if you have purchased something from that website to a required certain amount thus saving extra pennies.

About the Author:
Neha Chawla writes on behalf of snapdeal.com which offers coupons , discounts up to 90% on Restaurants, Spas, Movie Tickets etc. SnapDeal.com is Indias largest e-commerce platform that features best deals online at an unbeatable price on the best stuff to do, see, eat, and buy in your city and making your online shopping an unique experience.