Magento Fastest Growing Ecommerce Solution For Ecommerce Business
Magento is touted to be one of the best open source ecommerce platforms. It has been crafted to remove barriers in business flow and process as well as empower online merchants. The platform is the fastest growing ecommerce solution in the market. The free to download, Magento looks & works as the finest commercial solutions, and entails support for digital product & a theme based structure. This is an excellent platform worthy of the four and a half out of a possible five stars.
Though it needs more design and development expertise as compared to a few other platforms or carts, despite these concerns, it is the best and the most flexible ecommerce platform. Not all the merchants can operate it fully as it requires high skill.
Open Source
The open source status of Magento means its being free to download. It abets developers to bring about add-ons and plug-ins for its capabilities expansion. In actual fact, Magento takes advantage of all the chances for expansion and growth that is done by any famous open source solutions but it is also having an extremely committed company supporting its expansion and growth.
Theme-Based Structure
Magento is founded upon a theme based structure that divides templates, layouts and skins. The structure looks like the famous open source blogging tool, WordPress. As soon as a developer gets acquainted with the way of Magento’s themes working, the function of developing a store or even many stores gets virtually simple.
Many Features
The feature list of Magento clearly depicts the years of ecommerce experience. The platform has feats such as included product image zoom capability, inventory management, advanced pricing rules to back up special promotions, a landing page tool that offers marketing campaigns, side-by-side product comparison tools, and more.
Below are listed some of the best features of Magento:
- Flexible coupon rules give you the ability to create numerous campaigns and buddy coupons
- Integration with the United States Postal Service, FedEx, and UPS for real time rate quotes
- RSS feeds for both customers and administration i.e. new order feed and price alert feed
- Manage multiple websites and stores from one administration panel and product catalog
- Web services API to make it easy to integrate third-party tools
- Google Website Optimizer integration for A/B testing
- Integration with more than 50 payment gateways
- An option to up sell during the checkout process
- Layered and faceted navigation for filtering
- Support for digital/downloadable products
- Extensive analytics and reporting options
- Self-generating site map option
- Ready to go iPhone theme
- Newsletter management
- One-page checkout
- Customer reviews
- URL rewrites
SynapseIndia is leading Magento ecommerce Development Company that offers ecommerce solutions and services at very affordable prices.
About the Author:
This article has been written by a technical writer working at SynapseIndia – a magento website development company of India offering you the opportunity to hire magento website developers who know how to play with feature rich technology.
